Հայաստանի Հանրապետության պետական
կառավարման ակադեմիա

New Perception in the Art of Negotiation

 

 

On June 27, Public Administration Academy of RA hosted Frank Vram Zerunyan – Armenian Professor of the University of South California, supervisor of public administration programs at the department of administrative skills, executive director of ‘Bedrosian Center’ at the US Government, and Mayor of Rolling Hills Estates. The Professor introduced the Master students of the Academy a very interesting and vital subject. He particularly touched upon a subject of great importance in the field of administration. It is ‘Negotiation – Newgotiation’.

In order to thoroughly understand social problems and requirements, to evaluate them, and to meet the challenges, new skills and knowledge are being developed, which create new methods of negotiations. If the confidence resulted in mutual collaboration in the past, so today the successful mutual collaboration leads to confidence. Frank V. Zerunyan believes that there is misunderstanding in how to interpret the ‘art of negotiation’. Hence, sometimes these negotiations lead to a deadlock. The negotiations should underline the mutual goals. And moral and elegant proceedings for making rational and joint decisions should be carried on over these goals.

There are many famous history negotiation proceedings, where tactics of compulsion and impulsion has been applied, the power, supremacy and authority dominated in negotiations. Today, many prominent companies representing world brands which realize the correlation of profit, cooperation and confidence, prefer to conduct negotiations in the principal of ‘winner-winner’ rather than ‘winner-looser’. This model is just ‘Newgotiation’: corporative culture of exchange. In the result, stabile interrelations are formed, and mutually beneficial values are created.

Frank V. Zerunyan also embellished his presentation with practical examples and case studies.

The administrative and professorial staff was the target of the second part of the lecture. On the request of the Rector of Public Administration Academy of RA Arsen Lokyan, the professor thoroughly presented the America style and experience of education. He underlined the norms and customs of the American universities. The participants were interested in achievements, experience and further tasks of grant programs the professor pointed out. The challenges of public administration, and problems of how to train the citizens for public service also were discussed. The professor presented a number of details in regard to them: the diversity of the present systems of administration, the available human and financial resources and other factors.

 

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